California CPA July 2024 | Page 9

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10 Ways to Boost Accounting Talent and Retention

Accounting can open doors to limitless career paths across every industry . However , both public and private sector employers continue to struggle with attracting and retaining talent . In part , this trend is linked to an overall decline in college enrollment , rising education costs and shifting expectations regarding work culture and starting salaries .
For example , Gen Z and millennial employees prioritize transparent business practices , an inclusive culture , positive community impact and a flexible work environment .
To kick-start conversations about the changes employers are making to succeed in today ’ s evolving landscape , the National Pipeline Advisory Group developed the Accounting Employer Checklist of key areas for consideration :
• Competitive salaries | Pay transparency
• Flexible work options | Balanced workloads
• Career development | Diversity and inclusion
• Licensure support | Non-traditional talent
• Organizational culture | Pipeline pledge Grab your copy of the Accounting Employer Checklist at accountingpipeline . org / wp-content / uploads / 2024 / 05 / Accounting-Employer-Checklist . pdf .
To learn more about accounting pipeline data and solutions , read the National Pipeline Advisory Group ’ s draft strategy report at accountingpipeline . org / draft-report /.
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